It’s an app era today. The corporate, Enterprises, Institutions, and everyone are using mobile apps. We find more than 2 million mobile applications in the major App stores and new apps get uploaded on a daily basis. And each of the mobile app publishers desires to get their app enlisted on the top position for the search results. And it is essential to comprehend the different methods of marketing the app.
App Store Optimization leads to optimization of the mobile apps in such a way that it ranks higher in the search results and make it more visible to the potential customers. One of the Forrest er (the research and advisory firm) report states that 63% of the mobile apps are discovered through app store searches.
A few of the attributes to be considered to get position in the App store is as follows:
Title: The placement of the keywords (that has search traffic) in the title matters the most. One may utilize the tools like SensorTower, SearchManHQ, Google’s AdWords keyword planner, and App codes for the 255 character limit in the app titles.
Keywords: The keywords must be well placed in the title of the app, description of the app, and uploading the app. The keywords placed as per the audience search will be more relevant.
Ratings and Feedback: Though it may appear difficult to manage, traditional marketing, pop-ups, and other methods work a lot in reminding the users to rate the app, which in turn earns the trust and attracts the new customers.
Frequent updates: The users are enthusiastic and excited to welcome any new changes in the app. It is recommended to upgrade and fix the bugs of the app often and facilitate better user experience.
Nomenclature of the app: Choosing the app name is the most important task. It should be short, memorable, catchy, and informative. It helps in mouth publicity of the app at a faster rate.
Description of the app: The app must be described in a precise and concise manner.
It should be simple and reachable for the general public rather than being more technical or otherwise.
Use of screenshots and video: It should be of short duration ( say, less than 60 seconds) and not boring. A maximum of 5-6 screenshots would suffice to grab the attention of the visitor and inspires him for the download.